What actually happens after you sign up

Four of these steps are software and move as fast as you do. Two of them wait on other people — your bank and your payment provider — and pretending otherwise would just make you angry later. Here is the honest order.

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1

Your store exists

Same sitting

You get a working store on a temporary address, already set to the UAE: dirhams, 5% VAT, the seven emirates as delivery regions, and Cash on Delivery switched on. Nothing to configure before you can look at it.

2

Your products go in

You choose the pace

Add them by hand, or send us a spreadsheet or an export from your current platform and we import the catalogue, images, variants and customer list for you. There is no charge for the import, and it happens during the trial so you are judging the store with your own products in it.

3

It starts to look like your shop

Same sitting

Logo, colours, homepage sections and the pages a UAE customer expects — delivery, returns, terms, privacy — all published from the start. You can also switch on a seasonal storefront for Ramadan, White Friday or DSF and switch it off again without a redesign.

4

Payments get approved

Waits on your provider

Stripe, Tabby, Tamara and the local acquirers each review you before going live, and they will ask for your trade licence, your bank account and a website with real policies published on it. That last one is the usual reason for a delay, and it is the part we have already done for you.

5

Your apps are built and submitted

Waits on Apple and Google

On the Business plan we build the iOS and Android apps with your icon and name and submit them under your own developer accounts. Review times are Apple’s and Google’s to decide, not ours. If a reviewer asks for something, we answer it and resubmit.

6

Your domain points at it

Minutes, when you say so

One DNS change and the store is on your own address with a certificate issued automatically. Do this last, once you are happy — until then your old site keeps trading untouched.

While you wait

The two waits are not dead time

Steps four and five are the only ones outside anyone’s control here. The trick is to start them early and keep building around them, rather than treating them as a queue.

Apply for payments on day one

Your store is live enough to submit to a gateway within the first sitting, because the policy pages, the delivery terms and the VAT setup are already there. Applying on day one and building for a week beats building for a week and then applying.

Sell on Cash on Delivery meanwhile

COD needs no gateway approval. Plenty of UAE stores take their first orders on COD while the card review is still open, then add cards later without touching anything else.

Who does the work

A person sets it up with you

There is no self-serve wizard that abandons you at step three. Someone goes through the catalogue, the VAT settings, the delivery areas and the payment applications with you, on WhatsApp or a call, in the trial.

The reason is not generosity. Stores that are set up properly in the first fortnight stay; stores that are half-configured churn. It is cheaper for us to do it right with you than to answer the same questions for a year.

  • Catalogue import done for you, at no charge
  • VAT, TRN and delivery zones checked before you go live
  • Help preparing the payment gateway application
  • App submission handled, including reviewer replies
The admin panel showing UAE orders in AED with their payment methods
Common questions

Questions about getting started

Do I need my trade licence before I start?
No. Build the store, load the catalogue and set up delivery while the licence is being processed. The only thing that needs the licence is connecting a live payment gateway, and that is step four. If you have not chosen a licence type yet, read the trade licence guide first — it changes who you are allowed to sell to.
How long does the whole thing take?
The software parts move as fast as you do — a store with products in it can exist the same day. The two waits are your payment provider and, on the Business plan, the app stores, and neither of those is ours to promise. We would rather tell you that now than give you a date we do not control.
Can I keep my current website running?
Yes, and you should. The new store sits on a temporary address until you decide to point your domain at it. Nothing changes for your customers until that moment, and the switch itself takes minutes.
What do you need from me to import my catalogue?
A CSV export from your current platform, or a spreadsheet with product names, prices, stock and images. If your images are on your existing site we can pull them from there. Send whatever you have and we will tell you what is missing.
Who publishes the apps — you or me?
They go out under your own Apple and Google developer accounts, so the listings, the reviews and the download numbers belong to you. We build, submit and maintain them; the accounts stay in your name, including if you ever leave.
What if I get stuck after going live?
You keep the same person, not a ticket queue. Business plan customers get priority, but nobody is routed to a chatbot.

Start with step one

A store with your products in it, in dirhams, with VAT set up — before you have paid anything or committed to a thing.

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No card needed · Catalogue import included · 0% of your sales