The questions that come before the shop
Licences, VAT, payments, delivery, returns. Written to be useful whether or not you ever buy anything from us — which is the only way a guide is worth reading.
Starting an online store
Licence, bank, gateway, VAT and the store — in the right order.
Read it →VAT registration
Thresholds, TRN, EmaraTax, and what changes on the store.
Read it →Taking payments
Card gateways, BNPL, COD and wallets — what each needs.
Read it →Tabby vs Tamara
The two BNPL providers, and why placement matters more than choice.
Read it →Moving from Shopify
What exports, what does not, and how to keep your SEO.
Read it →Ramadan trading
How behaviour shifts, and what to change before the season.
Read it →Returns policy
What the law expects, what you can exclude, and what is void.
Read it →Selling in Arabic
Half the search, a fraction of the competition — and the real cost.
Read it →Delivery charges
Zone pricing by emirate, thresholds, and why postcodes fail here.
Read it →What a licence costs
Published fees, and why the first-year total is higher.
Read it →White Friday
The season, the prep, and the VAT mistake discounts cause.
Read it →What a tax invoice needs
Every required field, full vs simplified, and the 14-day rule.
Read it →Your first 100 orders
What works before you have budget or an audience.
Read it →Product photography
What matters, what a phone can do, and when to hire someone.
Read it →Delivering across the Emirates
The practical differences by emirate, and how to price them.
Read it →When the reading is done
Fourteen days with your own products in it, no card, and a person who sets it up with you.
14 days free · No card needed · 0% of your sales, ever