Electronics is sold on specifications and lost on returns
A comparison table, a warranty, a serial number and a high-value basket. Four things a generic product page does not handle.
What this category needs
Specifications that compare
A structured spec table rather than a paragraph, so two products can be put side by side.
Serial and warranty tracking
Recorded against the order, which is what makes a warranty claim a lookup instead of an argument.
High-value order checks
Verification on large baskets, because this is the category that attracts card fraud.
Instalments where they matter
Tabby and Tamara change the conversion rate on a AED 3,000 basket more than any banner will.
Grey imports are your competition, and the answer is provenance
This category competes against parallel imports on price. The defence is not matching that price — it is making the warranty and the source obvious enough that the difference is worth paying for.
Serial tracking, a stated warranty period and a visible returns policy do more for conversion here than a discount does.
- Structured specifications with comparison
- Serial numbers captured against orders
- Tabby and Tamara on the product page
What people ask about this
Can I track warranty per unit?
How do I handle a returns window for boxed goods?
The rest of the solutions
Try it on your own products
Fourteen days with your real catalogue and your real prices. No card, and a person sets it up with you.
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