Reports that answer the question you actually asked
Not a wall of charts. The handful of numbers that change what you do next week — and the VAT figure your accountant needs at the end of the quarter.
The reports that get used
What sold, and what did not
By product, category and variant — including the slow lines quietly holding your cash.
Where orders come from
Emirate and area, which decides where delivery is worth subsidising.
Who comes back
Repeat rate and time between orders. Cheaper to improve than acquisition, and almost nobody measures it.
Delivery performance
On-time rate, failed deliveries and COD collection rate — the three numbers that quietly decide whether a COD store is profitable.
The one report with a deadline attached
Output tax by period, net of credit notes, with zero-rated and exempt supplies separated. Every other report is useful; this one has a filing date.
It exports to CSV or Excel so your accountant works from a file rather than from screenshots. How VAT is calculated here →
- On every plan, including Starter
- Every report exports to CSV or Excel
- Your raw data is yours — export the lot at any time
What people ask about this
Can I connect Google Analytics?
Can my accountant get access without seeing everything?
The rest of the platform
Try it on your own products
Fourteen days with your real catalogue and your real prices. No card, and a person sets it up with you.
14 days free · No card needed · 0% of your sales, ever