The second order is the cheap one

Acquisition in this market is expensive and getting more so. The customer who already bought from you is the one worth spending effort on.

What it does

What is in it

Points on purchases

Earned on orders, spent at checkout. Set the rate and where it applies.

Tiers that mean something

Higher tiers get real benefits — free delivery, early access to a drop — rather than a badge.

Referrals

A customer refers a friend; both get something. Tracked properly, so you can see whether it works.

Store credit

Issue credit instead of a cash refund where the customer prefers it, and keep the money in the business.

Why it is different here

A small, competitive market rewards retention

The UAE's addressable online population is a fraction of a market like India's, and the advertising auction is correspondingly expensive. Winning the same customer twice is cheaper than winning two.

Loyalty is also a Ramadan and Eid tool here more than a Black Friday one — the gifting seasons are when a returning customer spends most.

  • On every plan, including Starter — no separate loyalty subscription
  • Works in the app as well as on the web
  • Points and credit visible in the customer's account
Common questions

What people ask about this

Does this work in the mobile app too?
Yes — points, tiers and credit are the same account, whichever way the customer shops.
Can I run it only for some categories?
Yes. Plenty of merchants exclude their thinnest-margin lines.
Nearby

The rest of the platform

Try it on your own products

Fourteen days with your real catalogue and your real prices. No card, and a person sets it up with you.

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